Why Starting A Business Is Exactly Like Being A Hopeless Romantic/Serial Dater.

Yep, more dating content… looks like Valentine’s Day is arriving a little early this year.

For a long time, we were told the opposite, but it actually takes courage to be vulnerable and put your heart on the line. Especially when you’re chasing something as big as finding “your person” or “the one.” It means staying hopeful, even after you’ve been hurt over and over again.

That same type of courage and optimism is what it takes to start a business. Like hopeless romantics, entrepreneurs go through many ideas they believe could be “the one.” They hype it up to friends and family, pour their energy into it, sometimes only to watch that one crash and burn.

But it takes a certain kind of person to say: “You know what, this failed. But maybe the next one won’t. And even if it does, I’m not giving up.” Because when you know what you want, you don’t quit- you just re-shift your focus, start again, and do it with more knowledge than before. Eventually, something clicks.

Curating brands is a lot like dating. You want them to check certain boxes, you put them on a pedestal, you give them a chance-and sometimes you risk a lot in the process.

True entrepreneurs all go through periods of failed “proposals.” But you can’t stay embarrassed for too long, and you can’t let one failure (or twenty) stop you.

As entrepreneur and journalist Codie Sanchez puts it, business is ultimately “how much “pain” you’re willing to push through” to get where you want to be.

Similar to business, In relationships, It’s about how you navigate the hard times, by re-shifting focus, creating a new game plan, and solving what needs to be solved-because of your unwavering belief. In love, you believe in the relationship. It’s much too easy these days to give up on a relationship, a business project, (or anything to be honest) but as an entrepreneur, you believe in the project-or at the very least, you believe in creativity, vision, and the life you want too much to ever give up on it.